Social media platforms are now an integral part of our daily lives. For healthcare marketers, that presents a unique opportunity to connect with audiences on a personal level.  

One platform that has gained significant popularity and should not be overlooked is YouTube.

Here at WellWritten, we are dedicated to showing you the potential that using YouTube can unlock for your health and wellness brand. Let’s see how!

The Secret Weapon That’s Helping Health Care Companies Thrive

You might wonder, why YouTube?

Well, here are a few reasons why you should consider this platform for your marketing strategy include:

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#1. Unparalleled User Base: This platform has over 2 billion logged-in monthly users. That's a HUGE potential audience for your healthcare company!  

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#2. Visual Storytelling: People are likely to remember what they see more than what they read or hear.

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A video is a powerful way to convey your message and is more likely to be shared than text-based content. The video format does more than just serve ads – it tells stories.

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As healthcare marketers we leverage this by showcasing testimonials, explaining procedures and services, or demonstrating the impact of your healthcare services.

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#3. Optimization for Search Engines: These videos often show up in Google search results, offering another avenue for potential customers to find your brand.

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#4. Specific Audience Targeting: YouTube offers advanced targeting capabilities that enable you to reach your ideal patients. When advertising, you can target by age, gender, interest, location, and even life events, allowing for highly targeted campaigns!

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WellWritten Tip: The beauty of YouTube lies in its ability to combine the mass reach of television with the precision of digital targeting. Harness the power of this platform, and you'll no doubt see rewarding results from your marketing efforts!

Creating Engaging and Shareable Healthcare Videos

Think about the last time you sought out health advice. Chances are, you turn to "Dr. Google" more often than you'd like to admit. But did you know that many health seekers turn to YouTube for information, too? That's why utilizing YouTube in your wellness company's marketing strategy is an absolute must!  

But it's not just about racking up views. The viewer is coming to you looking for answers. So, you have to be knowledgeable about what you're talking about!  

Keeping your content fact-based and accurate not only establishes your credibility but also helps build trust among your viewers.

Learn from the Best > Top Creators in the Healthcare Space

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When trust is established, patients are more likely to choose your healthcare services. But how do you establish trust?

• Empathy and Guidance: As a healthcare provider, empathy should be the cornerstone of your strategy. Use your videos to provide comfort, assurance, and guidance. A little empathy can go a long way in making your viewers feel understood and supported.  

• Engagement and Call to Action: You want your viewers to take action, whether it's booking an appointment, subscribing to your channel, or simply following your advice.  

WellWritten Tip: A Call to Action (CTA) could be as simple as "For more health tips, subscribe to our channel!" or "Book your appointment today for personalized care."

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Read more > Building Trust: Authenticity and Accuracy in Healthcare Content

Unleash the Potential of YouTube

Incorporating YouTube into your marketing strategy for your wellness company is crucial for staying relevant today. With a bit of planning, the right script, and a heart for helping others, you can create content that resonates with your viewers!

Ready to connect with patients on a deeper level while establishing yourself as an authority in your respective field? Contact our experts at WellWritten today to blaze your unique path to marketing success on YouTube (and beyond)!

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