For healthcare practices, keeping patients engaged after their visit is key to building loyalty and ensuring they come back when they need care. Email newsletters are a powerful way to make this happen. They let you stay in touch, share valuable information, and remind patients why they trust your practice.

But what should you include in an email newsletter? How do you make it engaging without overwhelming your audience? Let’s break it down.

Why Email Newsletters Work

Email newsletters are one of the most reliable ways to communicate with patients. Unlike social media, where algorithms can limit who sees your content, email lands directly in their inbox. It’s an easy and effective way to stay connected and build trust.

With email newsletters, you can:

• Keep your practice top of mind by staying in regular contact.

• Share health tips that patients find useful and actionable.

• Highlight services or upcoming events that encourage patients to return.

Consistency and thoughtful content are the key ingredients for a successful email strategy.

What to Include in Your Email Newsletters

Your email newsletters should feel like a conversation—not a sales pitch. Focus on content that’s helpful, engaging, and directly relevant to your patients’ needs.

1. Health Tips

Offer seasonal advice like managing allergies, flu prevention, or healthy habits. These tips not only add value but also show that you care about patients’ well-being between visits.

2. Service Reminders

Gentle nudges for annual check-ups, dental cleanings, or other routine care help patients stay on track. Personalizing reminders based on past visits can make them even more effective.

3. Patient Stories

Sharing testimonials or success stories builds trust and strengthens the connection patients feel with your practice.

4. Promotions or Events

Highlight any special offers, discounts, or upcoming clinics to keep patients informed and encourage them to act.

More > Stay top of mind with text messages!

Tips for Creating Great Newsletters

A great email newsletter isn’t just about the content—it’s also about how it’s presented.

Start with a catchy subject line. This is what gets patients to open the email. Lines like “3 Simple Ways to Stay Healthy This Winter” or “Your Annual Check-Up Reminder” are direct and engaging.

Keep the layout clean and easy to read. Use short paragraphs, bullet points, and visuals to make the content digestible. Nobody wants to read a wall of text.

Finally, always include a clear call-to-action (CTA). Whether it’s a button to schedule an appointment or a link to a health resource, make it simple for patients to take the next step.

Tools to Make It Easier

Platforms like Mailchimp or Constant Contact make it easy to create professional-looking newsletters. With templates, analytics, and automation, these tools save time and help ensure your emails reach the right audience.

Stay Connected with WellWritten

Building long-term relationships with patients starts with staying connected. Email newsletters are an easy way to keep your practice on their minds, share valuable information, and encourage return visits.

If you’re ready to start using email newsletters effectively, WellWritten can help. From crafting compelling content to managing campaigns, we make it simple for you. Let’s start your next campaign.

‍