Marketing your dental business is all about reaching new patients while building trust with the ones you already have.  

With some simple strategies, you can create a strong online presence and make your practice the go-to choice for dental care in your area. (Well, wouldn’t that be wonderful.) While there are 100s of ways to market your dental practice, ultimately, we find ROI come from these general steps:

• Build a strong online reputation of excellence

• Maintain a website that works well for patients  

• Use local SEO to increase visibility – not mention credibility & practice profitability

• Connect on social media channels with clients and like-minded brands

• Share helpful, useful content (consistently)

• Encourage referrals and turn current patients into brand advocates

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Here’s how to get started:

1. Build a Strong Online Reputation

Having solid reviews on platforms like Google and Yelp makes a big difference! Encourage your happy patients to leave reviews, and take a minute to respond to any feedback, good or bad. A positive review base helps set you apart and reassures potential patients that they’ll be in good hands.

WellWritten Tip: Automatically ask for feedback! Using a CRM, you can make follow up easier. It’s not just right after their appointment – you may need to ask a few times to get them to share the review online, but getting in the habit of asking your clients is key!

2. Create a Website That Works for Patients

A well-designed website is a must-have for any dental office. Make sure it’s easy to navigate and includes everything a patient would need to know—like services, hours, location, and a way to book appointments. A mobile-friendly site ensures patients can access your info anytime, anywhere.

Remember: a website that works well for patients, works well for you.

3. Use Local SEO to Reach Nearby Patients

Since most patients look for dentists close to home, local SEO is one of your best tools. Keywords like "dentist in [City]" or "dental care near [Neighborhood]" can help your practice show up in local searches.

Keep your Google My Business profile up-to-date, and encourage patients to leave reviews to boost your visibility. You can also share tips for healthy smiles between appointments and special offers (ex. Save 10% on Invisalign treatments) on this channel too.  

New patient specials, like discounted first appointments, can also encourage people to check out your offerings and see the quality care you offer. Again, you’ll want to post those on various channels not just your Google listing – use social media and email to help reach more prospective patients.

4. Connect on Social Media

Social media platforms like Facebook and Instagram are great ways to show your teams' personality and build connections.  

Well written content includes sharing dental tips, introducing your team, and posting updates about your services to give patients a glimpse into your office. You can also run ads that target people in your local area, helping you reach new patients where they already spend time online.

Connecting with other companies in your field or related industries (wedding planner or esthetician) can also help your social clout, while giving you new referral opportunities to share and other great local businesses to highlight too.  

5. Share Helpful Content

Posting educational content—like blog posts, videos, or short guides—can position your practice as a trusted source for dental advice. Credibility is paramount when it comes to furthering the profitability of your practice.

Simple tips on oral hygiene, practice FAQs, or explanations of common procedures can attract new patients and give current ones a reason to keep following along.

6. Encourage Referrals and Build Brand Advocates

Word-of-mouth is still one of the best ways to bring in new patients! Offer a referral program where current patients get a little bonus when they refer friends or family. It could be anything from a discounted cleaning to a special prize that is sure to have them smiling.  

Marketing Support for Dental Practices

With a solid marketing strategy, you can attract new patients and keep your current ones engaged (and keeping their appointments).

WellWritten specializes in helping healthcare providers connect with their communities and build a strong online presence. From SEO and social media to reputation management, we’re here to help your practice grow! Book a free consultation today!