It's time to feel the power of phenomenal email subject lines for your practice.

Want to write email subject lines really well? You're in the right place! Here at WellWritten, we're all about helping you create dynamic, engaging emails that not only get opened but also inspire clicks and conversions - ultimately, getting people into your practice.  It's all about turning your audience into brand advocates who stick around for the long haul!

Let's face it: in a cluttered inbox, your email needs to stand out. Irresistible content (and great open rates) start with a fantastic subject line, of course! But not just any subject line... You need a subject line that is a mix of clever, clear, and compelling. In the preview, show how your office cares. Sounds tricky, doesn't it? Well, don't worry! We've got you covered with some savvy suggestions for your next email newsletter.

"The subject line is the gatekeeper of your email. Nail it, and your email gets opened. Miss the mark, and your email could be destined for the dreaded 'unread' pile."

Here's what you'll find in this article:

• How to craft an email subject line that gets clicks
• Do's and don'ts of email subject line writing
• Must-use strategies for increasing email open rates
• Real-life examples of winning email subject lines in the health and wellness industry
• Our thoughts on how often should you be sending all of your well-written emails

Creating Great Email Subject Lines

Writing captivating email subject lines is both an art and a science. It's the first thing your audience sees and it can make or break your email’s success. Here's how to craft one that makes your email irresistible to click!

1. Keep it Short and Sweet

With most of your audience likely checking emails on mobile, it's essential to keep your subject line short and to the point. Aim for around 50 characters or less to ensure your full subject line is visible.

• Good: "Get Fit in 15 Minutes a Day!"
• Bad: "Introducing our Comprehensive 12 Week Health and Wellness Program for Busy Professionals"

Subject lines that offer a benefit or value to the recipient are more likely to be opened.

2. Use Action-Oriented Language

Emails are more likely to be opened when the subject line begins with a strong, action-oriented verb. This encourages the reader to click and find out more.

• Good: "Start Your Fitness Journey Today!"
• Bad: "Our New Fitness Program"

3. Create a Sense of Urgency

Creating urgency can motivate your readers to open your email immediately rather than putting it off until later. However, remember to use this tactic sparingly to avoid seeming pushy or desperate.

• Good: "Last Chance to Join our Yoga Class!"
• Bad: "Join Our Yoga Class"

Subject lines with urgency words like 'limited time' or 'urgent' have a 22% higher open rate

4. Make it Personal

Personalization makes your readers feel special and increases the likelihood of them opening your email. Consider using their first name or referencing a recent purchase or behavior.

• Good: "John, Your Personalized Fitness Plan is Ready!"
• Bad: "Your Fitness Plan is Ready"

Personalized subject lines can increase open rates by up to 50%.

5. Test, Test, Test

Finally, remember to test different subject line strategies to find what works best for your audience. Are they more responsive to humor? Do they prefer directness? Use A/B tests to find out!

Writing a great email subject line can be challenging, but with these tips, you'll be well on your way to boosting your open rates, clicks, and conversions.

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How Often Should I Send Emails for My Brand?

Now that you've got the art of crafting compelling subject lines down, you may be wondering, "How often should I send emails for my brand?" We'll be honest; the answer isn't one-size-fits-all. It really depends on your audience, your practice, and the value you're providing with that email blast.

When considering the frequency of your emails, your number one priority should ALWAYS be respecting your subscribers' inbox. You don’t want to overwhelm them with too many emails, but you also need to maintain their engagement with your practice. It’s all about striking the right balance.

WellWritten Tip: Ask them! Setting personal preferences on the types of content and frequency you deliver that information can really impact the customer experience. Some people may want it all, and others only reminders or office news.

Understand Your Audience

Understanding your audience is crucial. This will greatly influence how often you should be reaching out. You may need to segment your audience and adjust your frequency based on these different groups.

Always Make it Useful & Deliver Value

Whatever frequency you decide, make sure each email delivers value. Ensure your content aligns with your brand’s mission in promoting health and wellness. Are you offering helpful tips? Exclusive deals? New product releases? Your subscribers should feel like each email is beneficial to them, not just a sales pitch.

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What make a valuable offer in healthcare? > Healthcare Offers that Convert

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Adjust as Necessary

Don't be afraid to experiment with different frequencies. Some months you may have more news about the practice! Monitor your open rates, click-through rates, and unsubscribe rates to gauge how your audience is responding. If your emails are being opened and clicked through, you're likely on the right track. If you’re seeing a rise in unsubscribes, it may be a signal to pull back.

Remember, our goal is to turn your subscribers into loyal brand advocates. Every email you send should make them feel more connected to your practice and its mission. Follow the WellWritten Way to keep those engaging subject lines coming and email at a frequency that respects & values your subscribers.

Ready to Elevate Your Email Game?

You've just unlocked the secrets to crafting the perfect email subject lines. But why stop there? Dive deeper with WellWritten and let us guide you through every step of your email marketing journey. From understanding your audience to delivering value-packed content, we're here to ensure your emails not only get opened but also leave a lasting impression. Don't let your emails be just another unread notification in someone's inbox. Make them count. Make them memorable. And most importantly, make them WellWritten.

Contact us and transform your email strategy into a powerful tool for your practice.

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