As a dentist, having a strong online presence is just as important as your expertise and patient care. There's a growing number of dental practices on the internet, so getting noticed can be challenging. Competing for the top spot in local Google searches might seem daunting, but don't worry.  

We're here to give you the tools and strategies you need to shine online. Get ready to boost your visibility against the competition.

The Power of a Google Business Page: Why It's Essential to Your Dental Practice  

Picture yourself searching for a new restaurant to try out. You type in your query on Google and a list pops up. What do you notice about the top results? They're usually restaurants with detailed profiles featuring reviews, images, location, and more essential details.  

This is exactly what a Google Business Page is - an online profile created on Google for your practice. It allows potential clients to easily find relevant information about your practice on Google Search and Google Maps.

As a dentist, having a well-maintained Google Business Page for your practice could mean the difference between potential patients choosing your clinic or moving on to the next one.

How to Claim Your Google Business Page

With these simple steps, you can claim and set up your page. This is your first move towards local SEO success:

1. Log into your existing Google account. If you don't have one, take a few minutes to create a new one.

2. Once you're logged in, navigate to Google My Business (GMB).

3. Select "Manage Now" to begin the process.

4. Enter your establishment’s name when prompted. Keep it accurate and consistent with the name you've used across other online platforms to maintain brand synchronicity.

5. Next, you'll be asked to pinpoint your location on the map. Do it attentively, as this is how patients will locate your practice physically.

6. Fill in the requested information about your dental office, such as hours of operation, contact numbers, and your website. The more comprehensive, the better.

7. Lastly, verify your business. Google will send a postcard to your linked physical address with a verification code on it. Once received, simply enter this code into your GMB account to confirm your verification.

Reviews play a pivotal role in improving your dental practice's visibility online. Positive reviews, in particular, can significantly boost your SEO rankings. Make sure you put up some QR codes around the office that link back to your Google review page.

Get More Reviews > The Power of QR Codes

More Reviews with Less Effort

We understand reviews aren’t the easiest to get, it can be time consuming to ask and can easily be forgotten. That’s why WellWritten has the perfect solution.

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Enter in the WellWritten CRM, this automation software makes it easier than ever to ask your clients for reviews. With our tools, you’ll be able to ask every client for a review after their appointment, all on autopilot?

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This is only scratching the surface of automation, see what the WellWritten CRM can do > Book a marketing consultation today!

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Crafting Effective Blog Posts: How to Answer Patient Queries and Boost SEO

Now that you've got your Google listing up, it's time to dive into the world of content creation. Your blog is not just a place to share office news, it's a fundamental tool in your SEO strategy, serving as a platform to answer patient's queries while contributing to your website's search visibility.  

Every time a patient types a question into Google, it's an opportunity for your practice to be the source of their answers. Here's how to make your content effective, informative, and SEO-friendly:  

Research and Understand Your Patients' Needs

The first step in creating impactful blog posts is to identify the questions your patients or potential patients are asking.  A good tactic is to brainstorm with your front office team about the inquiries they often handle or use online tools like ‘Google's Keyword Planner’ or ‘AnswerThePublic’ which can provide keyword-related question prompts.  

Answer Queries Directly and Clearly

When writing a blog post, be direct and to the point. Your patients want clear, concise answers to their questions. This not only satisfies your readers, but is also appreciated by search engines like Google, which reward straightforward, valuable content. Always remember, your goal is to provide helpful information that addresses your patients' concerns and simultaneously improves your SEO.  

Diving Deep into Dental SEO: Keywords and Phrases to Use

SEO isn't just about incorporating keywords into your content. It's vital to understand what prospective patients might search when looking for dental services. This knowledge will guide your SEO strategy, specifically when selecting keywords and phrases to include in your website content.

Your keywords should include general terms such as 'dentist,' 'dental clinic,' or 'teeth whitening.' Also, consider more specific phrases and location-based search queries. Ask yourself, "What keywords would a local patient use when searching for a dentist?" So, brainstorm possible terms that mirror your offerings and fit into the local dialect.  

Try leveraging SEO tools like ‘Google Trends’ and ‘Google Search Console’ to unearth high-performing local keywords. These tools provide valuable insights into keywords' competition levels, search volumes, and their relevance to your industry.  

Remember, SEO is not a one-time task but an ongoing endeavor. Continual testing and analysis are necessary to determine which keywords resonate most with your local audience.

Read More > Finding Your Target Market

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Get Your Dental Practice Ranking Well

By actively managing your Google Business Page, producing valuable content through blog posts that answer your patients' questions, and aligning your SEO initiatives with your target market, you are setting your dental practice up for digital visibility and success.  

Need assistance? Don't hesitate to reach out to an SEO specialist, like us here at WellWritten to ensure your dental practice gets the recognition and reach it deserves. Book a marketing consultation with our team today.

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