We all have those daily, weekly and monthly emails flooding our inbox from different companies in which we have started subscriptions. Whether we are being offered discounts, informed about upcoming sales or intrigued by new products being launched, companies worldwide are aiming to capture our attention with one ‘simple’ email.  

With the health and wellness industry growing at such a rapid speed, it is more important than ever to ensure that your marketing campaigns stand out from your competitors. Seeing as this industry is projected to hit around $7 trillion globally by 2025, setting up your brand and building loyalty is crucial when it comes to email marketing.  

Here at WellWritten, our pros are here to help you create an email campaign that will help maximize your business and make you stand out in this highly competitive industry.  

Why Email Marketing?

Although there are plenty of other avenues in which you can take for marketing, email marketing takes the lead if you are trying to cut costs and drive revenue. It is imperative to establish a good email marketing campaign for your wellness brand, as we live in a time where customers are constantly searching online for information to feel better.  

Whether the customer is looking for help with their physical health, mental health, nutrition, sleep, pain or even ways to be mindful, email campaigns can reach large audiences and capture their attention when done strategically.  

Generating your email campaigns around your
audience’s interests is a crucial part of email marketing.

Email marketing has evolved and progressively changed over the years, although it has been around for decades now. It has proven to be an effective way to lock in new clientele, generate leads and keep customer retention at an all-time high.  

There are a number of things to consider when setting up your brand for email marketing. Let’s dive in and go over some of the important parts to  email marketing that are musts for your wellness brand to incorporate:  

• Education on products
• Subscriptions
• Show off new products and sales ‍
• Retention emails

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Education On Products

Think about this one for a second…how will your customer know that they need a product if they lack the education on that product?  

You wouldn’t buy something if you didn’t know what it did or how it would help you, would you? Either will your customers! Product education is crucial for your brand and client base to continue to grow. This is even more important for the wellness industry as there are hundreds, if not thousands of the same type of products being offered by various companies.  

Why does your product stand out? Why does your customer need to buy YOURS? Education is so essential and can be done very easily through email marketing.  

Your email marketing campaign should create urgency and provide value to your customers. This will help drive business through the roof!

Subscriptions

Offering your clientele to opt into a subscription is imperative. This will give your brand permission from the customer to continue sending those daily, weekly and monthly emails as they relate to the clients ongoing program. In this case, personalization is key to your emails. Think: dietary preferences, treatments they are undergoing, medications that they may be taking.  

New Products and Sales

The fastest and most effective way to make your clientele aware of new product launches, services, and special offers, is by sending them an email informing them all about it! Emails can assist in creating urgency so that your customers feel the need to “act fast” and purchase the new products, especially if there is a sale that goes along with the launch.  

Sales on existing products can also be broadcasted through email marketing and let’s face it, who doesn’t love a good sale? If your brand offers services such as personal training, you can utilize email marketing when you offer discounts on sessions or bundles that may interest your clients.  

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Offering sales in healthcare can sometimes be a red flag for consumers! Try these instead > Healthcare Offers that Convert

Retention Emails

Retention emails will benefit your brand more than you know! They will keep clients coming through the “door”, even clients that have not interacted with you in a while.  

Say for a chiropractor it’s been 90 days since their last appointment or maybe you want to send an email offers your existing customers incentives for ordering products to help them on their journey. For example, “Purchase 5 training sessions this week and get 2 free”. Or, it can look something like, “This week, enjoy 50% off of our greens powders.” Chances are, the customers that purchase that greens powder may also realize they need to stock up on other products that you offer.  

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Stay Top-of-Mind, and in the Palms of Patients Hands

Email is a fantastic channel to stay top of mind with both new and past clients. They can’t be with you all the time and having your content with them in the palm of their hands can help keep patients on track – and positive testimonials and referrals coming in to your practice!

If you are ready to run, we want to run with you and get your business’s email marketing campaign on track. WellWritten Content can offer your wellness brand high-quality email marketing strategies that will make you stand out and help drive business growth. Get started with WellWritten today!  

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